It Cosmetics is known best for their effective formulas and, of course, their cult-favourite CC cream. It’s easy to see why so many people love the brand, which is focused on enhancing your own natural beauty. The founder, Kern Lima, formulated the brand alongside plastic surgeons and dermatologists using the latest technology to create products that really do work.
You may know It Cosmetics from their cult products, but the brand has such a great range of makeup and skincare to offer. Which It Cosmetics products are worth it? We get so many questions about what the best It Cosmetics products are and what’s worth spending your money on, so we had to write a post on the It Cosmetics best products so you know what’s worth the hype! Keep reading for the best of It Cosmetics.
This post is part of my Best of Beauty series. Check out the best sellers from other beauty brands here.
Best It Cosmetics Products
It Cosmetics Your Skin But Better CC+ Cream SPF 50
This cult product is an It Cosmetics best seller for a good reason. It’s a medium-to-full coverage foundation that’s hydrating and has SPF. Whilst it’s hydrating, it doesn’t look shiny on the skin, and wears well throughout the day. Infused with skin-loving ingredients like hyaluronic acid, vitamin E and niacinamide, it has the most beautiful natural-looking finish and is the best It Cosmetics foundation for mature skin. Although it’s advertised as a full coverage foundation, it can definitely be sheered out depending on how much product you use. It’s one of the best tinted moisturisers if you use a smaller amount of product.
It Cosmetics Confidence in a Cream
One of the best moisturisers for dry skin, this It Cosmetics moisturiser works to deliver improved skin firmness and reverse 10 signs of ageing in just two weeks. It can be used on all skin types and helps strengthen your skin’s moisture barrier and repair it over time. It has a quick-absorbing cream formula that provides up to 48 hours of hydration. Formulated with 4% Niacinamide, a skin-loving ingredient that helps to even skin tone and reduce the look of fine lines and pores. It also contains 3% Squalane to hydrate the skin and reinforces the skin moisture barrier, along with a 2.5% Peptide-lipid Complex, which works to improve elasticity, skin firmness and hydration. Hyaluronic acid works to improve hydration for smoother-looking and visibly plumper skin, whilst Ceramides help replenish the skin’s moisture barrier and lock in hydration.
It Cosmetics Heavenly Luxe Complexion Perfection Brush
It Cosmetics has some of the best makeup brushes. They’re super soft and great quality. The Heavenly Luxe Complexion Perfection Brush is one of the best It Cosmetics brushes, and one that is definitely worth adding to your makeup bag. When used for foundation, it gives the skin that perfectly airbrushed look. The smaller end is perfect for concealer. Designed with leading plastic surgeons, this brush is ultra-plush and can be used even on sensitive skin.
It Cosmetics Confidence In A Cleanser
It Cosmetics is a great brand for mature skin and dry skin types, as so many of their products contain skin-loving hydrating ingredients. This cleanser is no exception, and is formulated with proprietary Anti-Aging Armour Rejuvenating Concentrate to help skin appear rejuvenated and restore moisture. It’s also packed with hyaluronic acid, anti-aging collagen, colloidal oatmeal and a super ceramide complex. It’s a cleanser and serum in one, and works to gently cleanse and moisturise the skin whilst leaving it refreshed and balanced.
It Cosmetics Superhero Volumizing Mascara
If you’re looking for a mascara that will give your lashes both length and volume, definitely give this one a try! Not your regular mascara, it’s formulated with powerful lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides. The proprietary Elastic Stretch Technology makes your lashes look wider and longer, and the brush coats each individual lash in a volume-boosting, lengthening, ultra-conditioning Super Black pigment. Apply 2 coats and say hello to long and voluminous lashes!
It Cosmetics Bye Bye Pores Powder
This award-winning It Cosmetics powder leaves skin looking smooth and airbrushed. It removes shine and sets makeup whilst blurring the look of pores, but doesn’t leave the skin looking cakey. The Bye Bye Pores Powder is infused with hydro collagen to smooth lines, pure silk for a poreless finish, and vitamin K to help reduce discolouration. It’s also formulated with anti-aging antioxidants Vitamins A, C, and E to help fight againstfree radicals. Being translucent, it works on all skin tones.
It Cosmetics Confidence In Your Beauty Sleep Cream
This It Cosmetics night cream is a dream to use. It leaves your skin looking plump and fresh in the morning and, like so many of the brand’s products, is packed with great ingredients. It’s formulated with skin-loving ceramides and hyaluronic acid to deeply hrdrate. It features Rest & Restore Technology, and works to visibly improve signs of ageing, like fine lines, dryness and dullness. It has a unique texture, called MemoryBounce Technology, and feels rich and super hydrating. The lavender scent is so soothing to use before bedtime too!
It Cosmetics Confidence In An Eye Cream
This anti-ageing eye cream is formulated with 2% Super Peptide Concentrate, including rice peptide, soy peptide, tripeptide and tetrapeptide, to help fight against the 4 signs of eye fatigue, including crow’s feet, dark eye circles, lack of firmness and dryness. It’s a great eye cream to combat wrinkles, and can be used morning and night.
It Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Serum-In-Cream
Retinol is a great anti-ageing ingredient to incorporate into your night time skincare routine. This It Cosmetic’s retinol serum-in-cream is a blend of free and encapsulated retinol that deeply penetrate into the skin’s surface. It also contains Niacinamide to minimise the look of pigmentation for a more even skin tone, along with vitamins B5 and E to soothe and hydrate the skin, balancing common effects of retinol usage like redness, skin dryness and flaking.
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I hope this It Cosmetics review helps you decide what products to add to your beauty routine!
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