I’m sure most of us can think of a time where we’ve felt unsure of the path ahead and pressured to act in accordance with how society expects us to. Today’s blog post is a little bit different, and touches on a serious issue brought to light by one of my favourite brands, SKI-II.
From a young age, I always saw a clear path ahead for me. Finish school, go to university, get a job, get married. I always thought that was how life was ‘meant to’ pan out. Although I did like studying (nerd at heart over here!) I always had a creative side and got restless being in one place for too long. Thankfully, university breaks allowed me to travel a few times a year and gave me the time to pursue my passions on the side. By the time I had finished university at 21, I left with two degrees that I had studied at five universities in four different countries, and worked as a qualified makeup artist on the side.
When I moved to Sydney shortly after I graduated, with full time work, a blog, freelance makeup work and trying to maintain some sort of social life, my creative outlets started to suffer as my time got more limited. I had less time for my blog. I stopped freelancing as a makeup artist altogether. Although these were some of my greatest passions and produced income for me, I never saw them as things I ‘should be doing’ after I graduated from university, and I definiltey never considered either of them as potential career options. They weren’t the corporate job I felt like I should have had.
Whilst I’ve always tried to fit in both a creative outlet and career, the underlying pressure to stay ‘on track’ with my corporate job is definitely there. There are so many expectations society beholds on us as we grow older. Get a stable job, get married, have children. Seeking to fulfil the expectations set by the world around us is an issue that SK-II addresses in a beautiful film they have created titled ‘The Expiry Date’ (watch it below).
This film brings to light the issue that women should have the right to their own choices, the right to choose their own path in life. All around the world, there are millions of women who feel pressured to achieve certain things by a specific age, in order to avoid feeling like they have been left behind, defect or expired as marriage material. SK-II has launched this amazing campaign to show that women aren’t alone in facing these issues. By sharing our experiences, we can learn from each other and provide support for one another.
There will always be expectations from society around us, but remember to take the time to choose your own path and do what makes you happy. Create your own destiny.
This post is in collaboration with SK-II.